• The following terms and conditions shall apply to all Campaign Work Orders and shall not form a separate contract to it.

1. CAMPAIGN WORK ORDERS

1. 1.1 Each Campaign Work Order shall be agreed in the following manner:
   
   1.1.1 the Customer shall ask Tailify to provide any or all of the Services and provide Tailify with as much information as Tailify reasonable requests in order to prepare a draft Campaign Work Order for the Services requested;
   
   1.1.2 following receipt of the information requested from the Customer, Tailify shall as soon as reasonable practicable provide the Customer with a draft Campaign Work Order;
   
   1.1.3 the Customer and Tailify shall agree that Campaign Work Order and sign it when agreed. 
2. 1.2 These Terms of Business are structured so that individual Campaign Work Order may be entered into by the parties and each Campaign Work Order will be governed by and shall be subject to these Terms of Business, except for any Special Conditions set out on the Campaign Work Order, which shall take precedence over these Terms of Business.
   
   1.3 These Terms of Business govern to the exclusion of all other terms or conditions or agreements which the Customer may propose and cannot be varied unless agreed in writing and signed by Tailify.
   
   1.4 By using our Services, as set out below and in a Campaign Work Form, the Customer is bound by this Agreement.

2. SERVICES

• 2.1 Tailify shall supply the Services from the date specified in the relevant Campaign Work Order.
  
  2.2 Tailify shall use reasonable endeavours to manage and provide the Campaign, in accordance with the Campaign Work Order in all material respects. 
  
  2.3 Tailify shall use reasonable endeavours to meet any performance dates specified in a Campaign Work Order, but any such dates shall be estimates only and time for performance by Tailify shall not be of the essence of this Agreement. 
  
  2.4 Subject to clause 2.5 below, Tailify shall engage with the Influencer directly in order to provide the Campaign in accordance with the Campaign Work Order. The Customer agrees not to engage with the Influencer directly nor to pay them or their agents any additional fees, unless otherwise agreed between the parties in writing.
  
  2.5 The Customer acknowledges and agrees that it must conduct its own due diligent enquiries before entering into any Campaign Work Order and that Tailify take no responsibility and or liability arising from any Influencers failure to perform. Whilst Tailify take care to only engage reputable Influencers to create a Campaign, the Customer agree that we have no responsibility for any acts or omissions of the Influencers as they are fully independent from us. Tailify will request that the relevant Influencers use the applicable hashtag advertisement or sponsorship identifiers as required by law or the Customer in all Campaigns however Tailify take no responsibility where the Influencer fails to adhere to such request.
  
  2.6 If the Customer wants to restrict the Influencer from providing its services to, promoting or acting as an ambassador for any of the Customer's competitors for the duration of a Campaign or thereafter, and subject to Tailify obtaining approval from the relevant Influencer (and/or their agent) and the Customer paying an additional fee as determined solely by Tailify, Tailify and the Customer shall agree to such restriction in writing or shall otherwise include such details in the Campaign Work Order. 

3. CAMPAIGN FEES

1. 3.1 The Campaign Fees will be set out in each Campaign Work Order. Unless otherwise set out in the Campaign Work Order the Campaign Fees are payable within 14 days of signature of the Campaign Work Order and/or issue of an invoice by Tailify. Campaign Fees are to be paid in cleared funds directly into Tailify's bank account as indicated in the Campaign Work Order
   
   3.2 The Campaign Fees shall exclude additional services performed by Tailify falling outside the scope of the Campaign Work Order, third party costs and additional costs we incur due solely to delays caused by Customer or third parties acting on the Customer's behalf.
   
   3.3 All Campaign Fees are exclusive of VAT or similar applicable sales tax.
   
   3.4 The Customer shall not deduct or set-off any amounts owed to Tailify and in the event, the Customer fail to pay valid invoices by the payment due date, Tailify is entitled to suspend the Campaign and/or Services and/or charge interest at the rate of the maximum amount permitted under applicable law.
   
   3.5 If either party wants to amend the scope of the Services and/or the Campaign under an agreed Campaign Work Order then it shall notify the other party and Tailify shall provide an amendment to the relevant Campaign Work Order, setting out the proposed changes, new timelines and costs associated with such changes. The amendment to the Services and/or Campaign will only become effective once the parties have mutually agreed and signed the variation to the relevant Campaign Work Order.
   
   3.6 If the Customer is acting as an agent on behalf of a client, the Customer agrees that payment of the Campaign Fees is not contingent on payment to the Customer by its client.

4. CUSTOMERS OBLIGATIONS

1. 4.1 The Customer shall:
   
   4.1.1 co-operate with Tailify in all matters relating to the Services and any reasonable request made by Tailify;
   
   4.1.2 appoint its personnel who shall have the authority to contractually bind the Customer on all matters relating to the Services;
   
   4.1.3 provide in a timely manner all documents, information, items, materials or otherwise, including a copy of all trademarks, logos and other branding of the Customer to be used in the Campaign ("Customer Materials") in any form as reasonably required by Tailify in connection with the Services and in order to carry out the Campaign;
   
   4.1.4 approve in a timely manner the Influencer shortlist and any content as provided by Tailify, in any event, no later than two (2) working days following receipt of such content.
2. 4.2 The Customer warrants and undertakes to Tailify on an ongoing basis that:
   
   4.2.1 it has full power and authority to enter into this Agreement any carry out the actions contemplated under it;
   
   4.2.2 all Customer Materials are accurate, complete and not misleading and the Customer shall inform Tailify immediately if any of the Customer Materials changes;
   
   4.2.3 it has and will maintain all necessary licences and consents and comply with all legislation as required to enable Tailify to provide the Services, including without limitation all applicable advertising standards and regulations;
   
   4.2.4 it will comply with all applicable laws in its use of the Campaign and the Services;
   
   4.2.5 it will not at any time make any disparaging, defamatory or derogatory statement about or do anything detrimental to the reputation of Tailify, any Campaign, the Influencer or Tailify's affiliates, contractors and/or agents;
   
   4.2.6 none of the Customer Materials will incorporate anything that:
   
   4.2.6.1 is unlawful or illegal or incites or encourages criminal or illegal activity;
   
   4.2.6.2 causes damage or injury to any person or property;
   
   4.2.6.3 infringes any intellectual property rights, rights of confidentiality or privacy of any third party;
   
   4.2.6.4 contain any obscene, profane, blasphemous, libellous, defamatory, threatening, pornographic, bullying, harassing, hateful, racially or ethically offence; or
   
   4.2.6.5 is discriminatory based on race, gender, colour, religious belief, sexual orientation or disability or otherwise depicts sexually explicit images.
3. 4.3 The Customer hereby agrees to immediately notify Tailify if it becomes aware of any claim that the Customer Materials infringes the intellectual property rights, confidentiality rights or privacy rights of any third party.
   
   4.4 The Customer acknowledges and agrees that Tailify is under no obligation whatsoever to validate the Customer Materials that the Customer provide to Tailify including any resulting Campaigns. Tailify may in its sole discretion and without prior notice to the Customer (although Tailify will use all reasonable efforts to provide the Customer with prior notice), suspend the Campaign or remove any content which in Tailify's reasonable opinion breaches any of the warranties or undertakings above. In such an event, the Customer shall not receive a refund for any Campaign Fees paid.

5. INTELLECTUAL PROPERTY RIGHTS

1. 5.1 For the purpose of this clause, "Intellectual Property Rights" shall mean patents, utility models, rights to inventions, copyright and neighbouring and related rights, trade marks and service marks, business names and domain names, rights in get-up and trade dress, goodwill and the right to sue for passing off or unfair competition, rights in designs, rights in computer software, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how and trade secrets), and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world, and "Campaign Content" shall means the deliverables and content created by the Influencer as part of the Campaign.
   
   5.2 The Customer shall retain ownership of all Intellectual Property Rights in any Customer Materials provided to Tailify under this Agreement. The Customer hereby grants to Tailify a worldwide, non-exclusive, transferable, royalty-free licence, sub-licensable (to the Influencer or Tailify's sub-contractors only), from the Effective date and for the duration of each Campaign Term, to use the Customer Materials for the purpose of providing the Services and creating the Campaign.
   
   5.3 Any Intellectual Property Rights owned or licensed by Tailify will remain the exclusive property of Tailify or its licensors ("Tailify IP") and shall not transfer to the Customer in the event that any of Tailify's IP is included with and incorporated in any way into or with the Campaign Content.
   
   5.4 The Customer acknowledges and agrees that all Intellectual Property Rights arising in the Campaign (excluding the Customer Materials) shall belong to and vest in the Influencer. Tailify hereby grants to the Customer a non-exclusive, royalty free, non-transferable and non sub-licensable licence to organically use the Campaign Content for the sole purpose of promoting, advertising and marketing the Campaign on the Customer's agreed social media channels and website, as set out in the Campaign Order Form.
   
   5.5 The Customer acknowledges and agrees that Tailify shall be permitted to use the Campaign Content for its own internal marketing and advertising purposes. This clause shall survive expiry of any Campaign Work Orders and termination of this Agreement.
   ‍
   5.6 The Customer hereby agrees that the relevant Influencer is only obliged to keep the Campaign Content visible on their agreed personal social media channels or blog for the Campaign Term following delivery of the Campaign or otherwise for a period agreed between us and you as set out in the Campaign Work Order.
   
   5.7 The Customer shall indemnify and hold harmless Tailify from and against all losses, damages, liabilities and claims, arising from or in relation to any third party claim that the use of the Customer Materials in any Campaign in accordance with this Agreement infringes or misappropriates any third party Intellectual Property Rights or privacy rights.

6. CONFIDENTIALITY

• 6.1 Each party (“Disclosing Party”) may from time to time before or during the continuance of these Terms of Business / Campaign Work Order disclose to the other party (“Receiving Party”) certain non-public, commercially proprietary or sensitive information, whether oral, in writing, machine-readable or in any other form and whether or not designated as “confidential” or “proprietary” or information that, by its very nature, the Receiving Party knows or should know is confidential, including without limitation, all information relating to the Endorsement Product/Service, the Influencer and Tailify's business (together, “Confidential Information”).
  
  6.2 The Receiving Party agrees to use the same degree of care that it uses to protect its own confidential and proprietary information of similar importance, but in no event no less than reasonable care, to prevent the unauthorised use, disclosure, publication or dissemination of Confidential Information.
  
  6.3 The Receiving Party will not disclose Confidential Information to any person or entity outside the Receiving Party’s organisation other than professional advisors, consultants and subcontractors including cloud services providers without first obtaining written consent from the Disclosing Party. The Receiving Party may disclose the Confidential Information only to employees, professional advisors, consultants or subcontractors having a need to know in connection with discussing the Services.

7. LIABILITY

• 7.1 Nothing in this Agreement shall exclude or in any way limit any liability which cannot be limited by law, including liability for (i) death or personal injury caused by negligence; or (ii) fraud or fraudulent misrepresentation.
  
  7.2 Subject to any liability arising under as a result of breach of clause 4.2 and 5.7 (warranties and indemnities), in no event will either party be liable under or in connection with this Agreement for any indirect or consequential loss or damage of any kind howsoever arising and whether caused by tort (including negligence), breach of contract or otherwise, whether or not such loss or damage is foreseeable, foreseen or know, including but not limited to:
  
  7.2.1 loss of actual or anticipated income or profits;
  
  7.2.2 loss of anticipated savings;
  
  7.2.3 loss of or damage to goodwill;
  
  7.2.4 loss of or corruption to data; or
  
  7.2.5 any indirect or consequential loss or damage.
• 7.3 Subject to clause 7.1, Tailify's entire, aggregate liability to the Customer whether in contract, tort (including negligence), for breach of statutory duty or otherwise arising out of or relating to this Agreement shall be limited to the total Campaign Fees paid by the Customer during the twelve (12) months immediately proceeding the date on which the claim arose.

8. TERM AND TERMINATION

1. 8.1 This Agreement shall continue, unless terminated earlier in accordance with this clause 8, until either party gives to the other party written notice to terminate and such notice shall expire on the completion of all Campaign Work Orders entered into before the date on which it is served.
   
   8.2 If there are no uncompleted Campaign Work Orders as at the date notice to terminate is served under clause 8.1, such notice shall terminate this Agreement on thirty (30) days written notice.
   
   8.3 The parties shall not enter into any further Campaign Work Order after the date on which notice to terminate is served under clause 8.1.
   
   8.4 Without affecting any other right or remedy available to it, either party may terminate this Agreement with immediate effect by giving written notice to the other party if:
   
   8.4.1 the other party fails to pay any amount due under this Agreement on the due date for payment and remains in default not less than ten (10) business days after being notified in writing to make such payment;
   
   8.4.2 if the other party commits a material breach of any terms of this Agreement, which breach is irremediable (or if such breach is remediable) fails to remedy that breach within ten (10) business days after being notified in writing to do so;
   
   8.4.3 the other party suspends, ceases or threatens to suspend or cease carrying on its business or a substantial part thereof, or suffers an Insolvency Event. For the purposes of this clause, an "Insolvency Event" means, with respect to a party, (a) entering into a composition or arrangement with its creditors other than for the sole purpose of a solvent reconstruction; (b) an inability to pay its debts as they become due; (c) a person becoming entitled to appoint or appointing a receiver or an administrative receiver over that party’s assets; (d) a creditor or encumbrancer attaches or takes possession of the whole or any part of that party's assets which is not discharged within fourteen (14) days; or (e) any event occurs, or proceeding is taken, in any jurisdiction that has an effect equivalent or similar to any of the events mentioned in (a) to (d) above.
2. 8.5 On termination of this Agreement for any reason: (i) all licences granted under this Agreement shall immediately terminate; (ii) all Campaign Fees which are outstanding on the date of termination shall become immediately due and payable; (iii) subject to the terms and conditions of this Agreement, each party shall return or destroy and make no further use of any Confidential Information, equipment, property and other items (including all copies of them) belong to the other party; and (iv) any rights, remedies, obligations or liabilities of the parties that have accrued up to the date of termination, including the right to claim damages in respect of any breach of this Agreement which existed at or before the date of the termination shall not be affected or prejudiced.

9. DATA PROTECTION AND PRIVACY

1. 9.1 Tailify will collect and process the Influencer's personal data in accordance with its privacy policy, which is located at https://tailify.com/privacy-policy.
   
   9.2 Each party agrees to comply with the attached Data Protection Addendum ("DPA"). In the event of any conflict or inconsistency between the Agreement and the DPA, the DPA will take precedence.

10. RESTRICTIONS

1. 10.1 For the duration of this Agreement and for twelve months or such other period as set out in the Campaign Work Order following its termination (for whatever reason, the Customer agrees that it shall not attempt to contact and/ or engage any influencer (whether directly or indirectly) that the Customer has had contact with via Tailify, without Tailify's prior written consent.

11. GENERAL PROVISIONS

1. 11.1 Tailify may at any time assign, transfer, charge, sub-contract, or deal in any other manner with all or any of its rights or obligations under this Agreement without requiring any additional consent from the Customer. The Customer shall not assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under this Agreement without the prior written consent of Tailify.
   
   11.2 Nothing in this Agreement is intended to, or should be construed to, create a partnership, agency, joint venture or agency relationship between Tailify and the Customer.
   
   11.3 The relationship between the parties is that of independent contractors and nothing in this Agreement shall be construed to create a partnership, joint venture, or agency relationship between the parties, nor authorise any party to make or enter into any commitments for or on behalf of the other party.
   
   11.4 No variation of this Agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).
   
   11.5 No failure or delay by a party to exercise any right or remedy provided under this Agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
   
   11.6 If any provision or part-provision of this Agreement is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of this Agreement.
   
   11.7 Notices required to be given under this Agreement may be delivered by hand, prepaid first- class post or email to the recipient at its registered address or email as notified from time to time to the sender by the recipient. Notices shall be deemed to have been given and served: i) if by hand, at the time of delivery; ii) if by prepaid first class post, 48 hours from the time of posting; or iii) if by email, at the time of sending if sent on a business day before 5:00pm or at 10:00am on the next business day in all other cases.
   
   11.8 Neither party is responsible for failing to fulfil its obligations (other than its payment obligations) under this Agreement due to causes beyond its reasonable control that directly or indirectly delay or prevent timely performance (“Force Majeure Event”). Any dates or times by which each party is required to render performance under this Agreement shall be postponed automatically to the extent that the party is delayed or prevented from meeting them by a Force Majeure Event. If the Force Majeure Event prevents, hinders, or delays the affected party’s performance of its obligations for a continuous period of more than 30 days, the affected party may terminate this Agreement by giving 30 days’ written notice to the other party.
   
   11.9 A person who is not a Party to this Agreement shall not have any right to enforce any term of this Agreement under the Contracts (Rights of Third Parties) Act 1999.
   
   11.10 This Agreement, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, shall be governed by, and construed in accordance with, the law of England and Wales.
   
   11.11 Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with this Agreement, its subject matter or formation.

• Tailify – Data Protection Addendum

1. Definitions

1. Controller”, “Data Subject”, “Personal Data”, "Personal Data Breach", “Processor”, “Process / Processing” and "Supervisory Authority" shall each have the meanings given in the Data Protection Legislation.
   
   1.2 “Data Protection Legislation” means all applicable data protection and privacy legislation in force from time to time in the UK including the UK GDPR as defined in section 3(10) (as supplemented by section 205(4)) of the Data Protection Act 2018 ("DPA 2018"); the DPA 2018; the Privacy and Electronic Communications Directive 2002/58/EC (as updated by Directive 2009/136/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.
   
   1.3 "Permitted Purpose" means Processing by a party in connection with all or any of the following:
   
   1.3.1 the Campaign, including in the case of Tailify, sharing the Shared Personal Data with Tailify's Customer;
   
   1.3.2 internal reporting purposes and data analytics in connection with optimisation of the Campaign and other campaigns; and
   ‍
   1.3.3 any on-going communications between Tailify and the Influencer following the Campaign.
2. 1.4 "Shared Personal Data" the Influencer's Personal Data, being their name, email address, telephone number and social media profiles.

2. Status of the Parties

• 2.1 The parties agree to act at all times in compliance with the Data Protection Legislation.
  
  2.2 The parties acknowledge that for the purposes of the Data Protection Legislation each party is an independent Controller. 
  

3. Controller's Obligations

1. 3.1 The Controller collecting the Shared Personal Data agrees to obtain the appropriate consents for the Processing of Personal Data for the Permitted Purpose and to ensure that it provides clear and sufficient information to the Influencer, in accordance with the Data Protection Legislation, of the purposes for which it will process the Shared Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation including that Shared Personal Data will be transferred to a third party, and sufficient information about such transfer and the purpose of such transfer, including the nature of any possible onward restricted transfers, to enable the Influencer to understand the purpose and risks of such transfer.

4. Mutual Processing Obligations

1. Each party agrees to:
   
   4.1 notify the other of any Data Subject requests to exercise their rights, including but not limited to access, deletion and rectification;
   
   4.2 process the Shared Personal Data only for the Permitted Purpose;
   
   4.3 maintain the confidentiality of all Shared Personal Data and not disclose Shared Personal Data to third parties unless this DPA specifically authorises the disclosure, or as required by law;
   
   4.4 reasonably assist the other with meeting each party's compliance obligations under the Data Protection Legislation, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and
   
   4.5 ensure that all its employees:
   
   4.5.1 are informed of the confidential nature of the Shared Personal Data and are bound by confidentiality obligations and use restrictions in respect thereof;
   
   4.5.2 have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their duties; and
   
   4.5.3 are aware both of their employer's duties and their personal duties and obligations under the Data Protection Legislation and this DPA.

5. Mutual Security Obligations

1. 
   
   5.2 Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:
   
   5.2.1 the encryption of the Shared Personal Data or equivalent measures;
   
   5.2.2 the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;
   
   5.2.3 the ability to restore availability and access to Shared Personal Data in a timely manner in the event of a physical or technical incident; and
   
   5.2.4 a process for regularly testing, assessing and evaluating the effectiveness of security measures.5.1 Each party will maintain appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display, distribution, accidental or unlawful loss, destruction, alteration, disclosure or damage of the Shared Personal Data.

6. Mutual Personal Data Breach Obligations

• 6.1 The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach affecting the Shared Personal Dara irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.
  
  6.2 The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.
  

7. Cross-Border Transfers of Personal Data

• 7.1 Each party approves the other transferring the Shared Personal Data outside the UK and the European Economic Area provided that where such processing occurs that party ensures:
  
  7.1.1 the Processing of the Shared Personal Data is in a territory which is subject to a current finding by the UK's Information Commissioner's Office and/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;
  
  7.1.2 they are participating in a valid cross-border transfer mechanism under the Data Protection Legislation including appropriate data protection agreement terms, so that each party can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or
  
  7.1.3 the transfer complies with the Data Protection Legislation.

8. Processors

1. 8.1 Each Controller acknowledges and agrees that if such Controller is required to share the Shared Personal Data with third-party processors, such party will remain liable to ensure that the processors comply with Data Protection Legislation.

9. Complaints, Data Subject Requests and Third-Party Rights

1. 9.1 The parties will take such technical and organisational measures as may be appropriate to comply with:
   
   9.1.1 the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and
   
   9.1.2 information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.
   
   9.2 The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.
   
   9.3 Each party shall abide by a decision of a competent court of the other party's country of establishment or of the Information Commissioner or a Supervisory Authority.

10. Term and Termination

1. 10.1 This DPA will remain in full force and effect for so long as Tailify retains the Shared Personal Data for the purposes of the Campaign.
   
   10.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect the Shared Personal Data will remain in full force and effect.
   
   10.3 If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.

11. Data Retention

1. 11.1 On termination of the Agreement for any reason or expiry of its term, Tailify will Process and retain the Shared Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.