Deliver an outstanding ROI to build a new customer base. Identify new growth opportunities by reviewing markets and audience segments for expansion. Build foundations for brand sentiment - encouraging brand loyalty in the long term.

Matching influencers to Rosetta Stone’s own brand values, our strategy targeted relevant and niche communities at scale based on value compatibility. Leveraging the brands immersion approach to language learning, influencers were briefed to create a genuine message tailored to their verticals, showing what they’ve learnt and why they needed it . Continual brief development and influencer researching allowed us to identify new markets and opportunities to scale effectively over time.