Tell us about you (What drives you)
I’m a highly creative person with a passion for content and social media, I love
learning about what makes people tick online! Having grown up in the UK and
then in New Zealand, I have been lucky enough to experience two different
cultures and I like to think I’m a mix of both, along with a really confusing hybrid
Tell us a fun fact about you
Learnt to play the flute during primary school and became pretty good, my
parents were happy that I finally wanted to be creative and learn an instrument,
my main motivation for learning was so I could press all the cool buttons!
What is your biggest fear?
The deep sea, I can’t stand it at all.
Why did you join Tailify?
I have been working closely with social media since graduating in 2018 and I
love learning how the various platforms and their creators adapt to changes in
the internet and consumer culture. After learning more about Tailify and seeing the
company’s emphasis on data and psychology in the social media space, I was
already set on joining! Most of all I wanted to join a team that I could call home
and truly develop as a professional and an individual.
What is your proudest accomplishment?
Seeing a short film I edited shown on the big screen in a cinema, unforgettable!
If you could give your younger self 1 piece of advice, what would it be?
Don’t doubt that you can become better, you can choose where you want to go
in life…also buy Tesla stock.
What is the single most valuable thing you’ve ever learned?
Marketing isn’t the study of convincing people to buy things they don’t need, it’s
the process of learning how to best understand people’s needs and cater to
them to make lives better.
If you could share a meal with any 4 individuals, alive or dead, who would
Samuel L. Jackson, Jurgen Klopp (gotta get that famous hug), Jimi Hendrix
and my Grandad. Now THAT would be a great dinner!
My secret passion is…
It’s hardly a secret but I love photography, nothing beats a perfect sunset on
In the next 5 years, the biggest thing I want to achieve is…
Visit every European country and watch a game of football in each!
What is something most people don’t know about you?
I’m actually a quarter Jamaican due to my Grandad on my Mum’s side! I know,
hard to believe a pale ginger guy has the rhythm and the rhyme in his blood but
How do you think your colleagues will describe you in one year?
As someone who works hard loves to learn and can take disgustingly good
photos for people’s Instagram profiles at the office party.
Who is your favourite influencer and how have they influenced you?
Peter Mckinnon – I’ve watched his videos and followed his tutorials for many
years now. He’s fantastic at giving beginner photographers and editors
confidence and showing that you can come from nowhere and achieve great
things through hard work and practice!
Want to see more of Jacob, here's a link to his LinkedIn profile.