Welcome to Tailify, Imrul!

Tell us about you (What drives you)

I was built for the startup world, my career began with three

years of corporate finance. I then built five MVPs with local entrepreneurs in Eldoret, Kenya. I made the switch to startups and

have been thriving in the challenges ever since. My mindset revolves around taking ownership and doing what needs to be done, not simply limiting myself to a job spec. I think it’s driven by an innate sense of curiosity, to learn and understand the relationships between everything. I grew up on the internet, still tinker with tech and live on Reddit, but you can catch me on an off-the-grid olive farm in Potenza.

Tell us a fun fact about you I’ve been known to fold my peanut butter bagels. I also have 25 plants.

What is your biggest fear? Puncturing a kidney on the corner of my kitchen counter and semicolons.

Why did you join Tailify? Tailify has positioned itself ahead of the curve in what was, several years ago, a broadly unexplored advertising channel. They are a team of talented and driven individuals, essentially a place where great work happens. The culture is open and progressive, unparalleled to my corporate days, I feel excited to bring my whole self to work. I was also told there would be snacks.

What is your proudest accomplishment? Helping drive $5bn towards electric vehicle R&D at Ford.

If you could give your younger self 1 piece of advice, what would it be? Setting politics aside, it’d be this Roosevelt quote:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Having said that, the quote may have been lost on young Imrul as his ambitions revolved around the consumption of kebabs.

What is the single most valuable thing you’ve ever learned? Maldon sea salt. Using tab for auto-completion in Linux terminal comes a close second.

If you could share a meal with any 4 individuals, alive or dead, who would they be? Malcolm Gladwell, Chelsea Cutler, Tiffany Haddish, and Iman Shumpert. I’ll throw in Desus & Mero if GBK does tables for 7.

My secret passion is…/ guilty pleasure Keeping secrets secret.

In the next 5 years, the biggest thing I want to achieve is… A farm in Greece with countless rescue animals, including a jumper-wearing micro piglet named Hamish.

What is something most people don’t know about you? I always keep a kilo of hummus stocked... for emergencies. At age 16, I was to attend Columbia University for the gifted and talented summer programme. I went to Bradford instead.

How do you think your colleagues will describe you in one year? Relentless but laid-back.

Who is your favourite influencer and how have they influenced you?

Matt Haig. His words keep me grounded.

Here's a link to Imruls LinkedIn


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