The Power of Memes

Last month we accepted a challenge from Republic Records USA, where the goal was to make the song Fireflies by Owl City popular again.  We decided to reinvent a classic 2009 song by using it as the soundtrack for modern dance and comedy memes.

The results have been mind blowing. The memes are now all over social media and they have attracted over 4 million plays on the influencer posts and several million new streams on Spotify.

To watch this post on Instagram: Link

To watch this post on Instagram: Link

With a reach of over 4 million and with an exceptionally high engagement ratio, this campaign proves that with good creative direction, relevant influencers and great content, influencers can initiate trends, revive brands and make sure that you stay at the forefront of peoples minds.

Let us help you with brand exposure among your target consumers. We bring professionalism, transparency, and security to the influencer marketing world. We offer strategic guidance, sophisticated data on thousands of influencers and the most accurate measuring tools in the world.

Influencers can sign up to our platform here Brands can get in touch here

Fredrik Martini Andersson CMO Tailify

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