Hello Steph, what are you thinking right now?
I have a few new campaigns coming in this week so I’m thinking about timings for those along with who is doing what. At the same time, my new Lionhead bunny (whos’ fast becoming a regular visitor to my zoom meetings) is zooming up and down the corridor reminding me I should probably be as active and go for a run tomorrow and try to burn off the excess alcohol calories from the Tailify summer party!
How did you end up at Tailify and why Influencer marketing?
At what point are you considered an old-timer in the influencer marketing space? This is the 3rd company I’ve worked out now specifically on influencer marketing. I love it. I love the creativity and the fact the landscape is constantly changing. Who doesn’t enjoy learning, growing and always having a new challenge to face?! As for why Tailify, I had an old colleague that had just started and seemed to be enjoying the culture so I got in touch with her to find out more. From my first meetings with the founders to finding out more about the company, I knew it was a place I would be happy and I’d be able to help them grow whilst growing myself. It was probably one of the friendliest interviews I’ve had and has had one of the most welcoming cultures.
What do you believe in today that you didn’t believe in before you started at Tailify?
It’s not that I didn’t believe in this, more that I am just realising it - If a company believes in its staff, they can achieve just about anything.
I joined approximately 2 weeks before lockdown and had just completed my initial onboarding. Where many companies would panic and struggle to manoeuvre and also to trust staff working from home, it felt like Tailify were so well equipped as they knew exactly what to expect. The support they gave us and trust they showed us, meant we could continue to flourish during what would otherwise feel like very uncertain times.
What does the word “Influence” mean to you?
Influence to me is anything that moulds who you are or your actions as a person. Human beings adapt to the environments they spend time in and the media they consume. Each of these environments has pockets of people that become a person's network or circle of influence - their recommendations hold more ‘umph’ than, someone on the outside of the familiar.
Who has been the most influential person in your life and why?
I wouldn’t say there’s any person - I have respect for people for various things. My parents were very hard-working people and achieved a lot for themselves without any help doing so. I like to think that's where my driven side comes from. I’m close to my sister and she most definitely influences the decisions I make as I often run things by her. Then I have friends that I go to for different subjects and that's because for me they are influential in that area and that's why I have trust in their answer. I know in my circle I’m the one they come to if they want interview prep, contract advice or have some form of negotiation to do.
What’s the difference between influence and influencer?
Anyone can be an ‘influencer’ to some degree however real influence is something a bit different and more unique. Influence is having a real power of persuasion towards those around you. Something you only have through a built-up trust and respect. This is gained through standing by your vision and values.
Describe the ‘Typical Talifyer’
We’re an energetic bunch with a positive can-do attitude. There has been so much uncertainty and change in the marketing environment we work in since I joined the company and every single person strives to see it as an opportunity. No job too big, too low, too far, too boring. Everyone is versatile and can manoeuvre to fill a gap where needed. Probably where the similarities end though, everyone has different backgrounds, opinions and ways of working but, because there is pride in the day to day and the company they work for, it works so well!
What is your motto in life?
Doubt kills more dreams than failure ever will - Suzy Kassem. One to live by! It’s a reminder it’s ok to fail, you’ll learn from it. But you won’t learn if you don’t try.
You’re not learning if you’re comfortable - Debbie Beets. Another quote that shows you need to be pushing yourself and trying new things to move forward. I’m a great believer we can’t push and move forwards if we do the same over and over.
Where do you go/what do you do when you need to find new inspiration?
I’m always on the go. I very rarely sit and watch TV for instance. I like to be at the gym with various friends (I get FOMO so I go to a few places!), cafes to meet friends for coffee, walks in the fresh air, running… anything that gets me out and keeps my mind active. My brain is always on and thinking about what’s next so these environments help give me a little focus.
What does influencer marketing, data and psychology have in common?
All marketing for years and years have used some angle of the above. Even old TV creatives used psychology to decipher what sells and build a message on that. The term ‘sex sells’ is a key old school example of that. Data is newer as technology progressions allow for more and more targeting and reporting across all mediums. Influencer marketing came about through people trusting other peoples peer recommendations and progressed into the data being used to choose people with the most influence.
What is your favourite thing about working with clients?
Meeting new people and adapting things to meet their needs. I’ve worked in a client-facing role my whole career and I don’t think a role without that element would keep my attention as much as this. Every request is different, some are a real challenge, but I love helping clients get to an end result they’re happy with. I really enjoy sharing my experiences and knowledge with them and hearing more about the brands they work for and the struggles or successes they have.
Last question, If you were an influencer - what type of influencer would you be and why?
Given I spend most of my free time at the gym, I imagine it would be something around that. Although I’d need to be much better at it! My normal lifestyle definitely plays havoc on my #gainz so I’d have to have quite a real and honest lifestyle approach to it so it didn’t look like I just went to the gym and took a picture without the workout! I actually have one of my favourite fitness brands as a client at the moment so I’m really enjoying shaping their strategies with them. I did try to build my Instagram following once and couldn’t believe how much time it took. Reggie, my rabbit also has an account I gave up on after 6 very cute posts (@Reggierabbit_). Given I’m sat writing this at midnight, I think it might remain just an idea rather than a reality!
Want to see more of Steph, here's a link to her LinkedIn profile.