Spotlight of the week! - Ruth Bourne

Hello Ruth, what are you thinking right now?

I’m planning the week ahead for the team and trying to avoid my trainers by the door nagging me that I should really be going for a run before it’s too late.

How did you end up at Tailify and why Influencer marketing?

I’ve been working in the influencer marketing industry since I graduated. I love the fact that influencers are a whole new channel to explore for brands, and the endless opportunities to challenge the norm and explore different creative avenues means that my imagination is constantly engaged. I joined Tailify back in February and was immediately drawn in by the dynamic environment that the company has: everyone has a voice and there’s a real drive amongst the team to carve out a niche in a crowded space.

What is your superpower?

I can make some pretty delicious brownies. Can’t cook anything else without burning it!

What does the word “Influence” mean to you?

I think ‘influence’ can be exerted in a variety of ways, and a lot of the time, it’s practically invisible and gradual. It’s about having your mindset or behaviour impacted as a result of an external force: whether that’s a conversation/debate (as mine often turn out to be) with someone, watching a documentary or reading a book. It could be said that influence is even more powerful nowadays than previously, with the rise of social media and globalisation providing platforms for a whole host of different opinions.

Who has been the most influential person in your life and why?

I wouldn’t be able to pinpoint one person out of everyone that I’ve come across but I think that people have different levels of influence and for a variety of reasons. Some of them have opinions that challenge my own and make me see the world in a different way, others are influential in a more aspirational way.

What’s the difference between influence and influencer?

Whilst the word ‘influencer’ is typically attributed to individuals on social media with a big following, I think everyone is an influencer in a unique way. Everyone possesses the ability to sway people’s opinions in some way or form and can ‘influence’ their conduct.

Describe the ‘Typical Talifyer’

Approachable, hard-working and excellent sense of humour. Even when working remotely, the culture of the company hasn’t faded.

Where do you go/what do you do when you need to find new inspiration?

Depending on what I’m looking for, it really varies. I’m lucky to be surrounded by people who are always seeking to learn and are interested in topics that I’m not familiar with, so often I can reach out and ask for recommendations from them. Inevitably I’ll visit Instagram or Twitter or another online resource and find some sources of inspiration there too.

Last question, If you were an influencer - what type of influencer would you be and why?

I love photography, so my page would probably be pictures from my travels and London, with a few images of my dog thrown in for good measure.

Want to see more of Ruth, here's a link to her LinkedIn profile.


Influencer Marketing Done Right.


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