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Spotlight of the week! - Phoebe Locke

Hello Phoebe, what are you thinking right now?

Dumplings

How did you end up at Tailify and why influencer marketing?

I actually ended up sitting in a bar opposite the Tailify team having their infamous Friday drinks at Enoteca da Luca and I spotted their bags which had ‘influencer marketing done right’ written on them. I had worked with influencers before and I knew the industry was going to change the game in the sense of how brands marketed their products and connected with consumers, it made total sense to get involved & I’ve not looked back since!


What do you believe in today that you didn’t believe in before you started at Tailify?

Lame answer, but myself! Working with so many inspirational people who build eachother up daily has really helped me believe in my own capabilities to succeed. I think working in an industry that is still in its infancy means that we are learning new things all the time and the influencer marketing space is constantly evolving, and it feels great to truly believe in what you do!


What does the word “Influence” mean to you?

I don’t believe that a number of followers or social status is conducive to having ‘influence’. I think that it is reciprocal, being able to truly influence your audience or those around you begins with observation. Learning your audience and building a relationship with them is imperative, influence is a product of trust and trust must be earnt.


Who has been the most influential person in your life and why?

Definitely my Mum, she’s a real boss in whatever she does business-wise but is the most empathetic person I know. As cliche as it sounds, she’s always taught me to believe in myself and to always go after what I want - she’s super savvy but she definitely has the sass to match.


Describe the ‘Typical Talifyer’

Charismatic, ambitious and tenacious.


What is your motto in life?

‘You are what you do, not what you say you’ll do.’ - C.G Jung


Where do you go/what do you do when you need to find new inspiration?

Most people would go to the beach, but I honestly feel most inspired when I am a busy city or somewhere like Soho.


What does influencer marketing, data and psychology have in common?

Human beings are social creatures, so it is key to understand the psychology that underpins consumer behaviour if we truly want to help a brand connect with an audience. We can track these behaviours with data, and ultimately trying to do influencer marketing without looking at the data is like trying to drive with your eyes closed!


Last question, what has been your biggest learning from your time at Tailify?

That we are all influencers, but to be truly influential you need to have a purpose.


Want to see more of Phoebe, here's a link to her LinkedIn profile.

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