Hi Lucy, What are you thinking about right now?
Hello! How delicious the first post-lockdown flat white is going to taste :D
How did you end up at Tailify’s strategy team and why Strategy?
For me, strategy is the ideal role for both a curious and creative mind. With an inherent infatuation to understand human behaviour, I graduated university last summer with an Anthropology degree and set out on a mission to find a group of like-minded people. Needless to say, I succeeded. Combine this infatuation with ambition and energy and welcome to Tailify; a company who I believe are uniquely positioned to uncover the full potential of the influencer economy.
What is your motto?
“Do not fear failure but rather fear not trying.” ― Roy T. Bennett. I’m definitely still working on this one, but if there was something I could tell my younger self, it would be to have confidence in your abilities and try your hardest
I came very close to applying for fine art at University - a passion I would still like to pursue in the future 👩🏻🎨
How has the way you worked changed in the past three months?
Understanding how the consumer landscape is changing has become integral to the way I work in recent months. It takes something as disruptive as a pandemic to cause rapid shifts in consumer psychology, shifts which may usually take years to evolve. This has required myself and the team to learn quickly and respond accordingly. Everyday, I dedicate time to read the most recent and relevant articles on the subject. A go-to for insights has been the ongoing research carried out by Global Web Index into the global impact of the pandemic. It has also been important to acknowledge not only the immediate changes in behaviour, but also consider what newly acquired consumer habits are here to stay for the long-term.
If you were an influencer - what type of influencer would you be and why?
For me, I would encourage people to challenge what they know to be true by shedding light on the socio-cultural mechanisms which shape our understanding, in hope of inspiring more open-conversations. Something also worth thinking about, which I think we often underestimate, is the influence we already subconsciously exert on others.
How do you use data and psychology in your role in strategy?
In short, to get a deeper understanding of our target audience in order to determine how and by whom they are influenced.
What’s your biggest tip to stay motivated?
Take mental and physical breaks throughout the day, preferably with a dog.
What personal characteristics do you feel are necessary to be successful in Tailify’s strategy team?
Curious, ambitious and enjoys 4pm beers on a Friday.
Last question, what’s the biggest improvement you’ve seen since starting at Tailify?
The level of insights and data we’re bringing to the table. Watch this space.
Want to see more of Lucy, here's a link to her LinkedIn profile