Spotlight of the week! - Juliet Howes!

Hi Juliet, What are you thinking about right now?

That it’s nearly the end of the day so I can go sit in the garden with a glass of Rosé and pretend I’m in the pub.

How did you end up in Tailify, and why client success?

A friend of my brother was working at Tailify and wouldn’t stop singing their praises. So I thought there must be something special about the company. I did my research and got in contact. I started to look into the world of influencer marketing and found myself fascinated by how much I had been influenced by these people without realising it. It was obviously an industry on the rise and I wanted to be part of it. Client service seemed to be the right place for me. Full of bright people who all had different, but valuable skills to bring to the table.

What do you believe in today that you didn’t believe in before you started at Tailify?

That I can do so much more than I thought I could. Since working at Tailify I have been lucky enough to work with a huge range of brands and influencers and it has opened my eyes to a whole new world.

What is your motto?

Something that I’ve always heard throughout my life is ‘if you don’t ask, you don’t get’. It’s such a simple idea but it applies to everything I do in my life, whether that’s calling my car insurance to negotiate a lower premium, or asking a question twice. It’s something I try (not always successfully) to incorporate into my lifestyle.

What is the main thing your Tailify Journey has taught you?

That I should have faith in my decisions and trust my own judgement.

What is one thing other brands working with clients should think of right now?

A lot of brands have gone silent since the virus outbreak. This is the opposite of what they should be doing. People are alone and scared and now is the time to support your customers, not bail on them. I would encourage brands not to leave their consumers in the dark as people will remember how they felt during this time.

If you were an influencer - what type of influencer would you be and why?

A food influencer. I adore cooking and throughout the lockdown I have cooked so much! I really enjoy the artistic side of making something look beautiful. But that has to go hand in hand with the care of flavour.

How do you think Influencer Marketing is going to change in the future?

I suspect there will be some sort of revolutionary platform that will come into fruition where influencers can thrive. I see brands believing in the power of influencer and aligning it with the rest of their marketing in harmony.

What are you most proud of in your Tailify journey?

Sometimes I do things which seem completely normal to me now but, when I look back I think that I would have never been able to do that a few years ago. I have changed and developed more than I realise and that's something I’m very proud of. It’s given me confidence to believe in my abilities.

What’s your biggest tip to stay motivated?

Short term, to take your lunch break and recharge your batteries. Long term, it's to set myself a goal of where I want to be in the future. It’s easy to become complacent but having a goal gives me motivation. It scares me a little bit sometimes but that's also a motivator for me as I want to overcome my fears.

What characteristics are necessary to become a Tailifyer?

A sense of humour and the ability to adapt to situations quickly. If I’m honest I don't think there's a set of characteristics that everyone has as each person is different and I think that's what makes us successful. We all bring something to the table and it makes us interesting and diverse.

What is one thing that surprised you working with Influencer Marketing?

That it’s not just twenty-something women posing for a fashion brand. That is often the perception of influencers which is largely not the case. Influencers cover every vertical possible and they all have something positive that a brand can utilise. That’s what made me so fascinated by it.

Last question, you have been with Tailify for over a year and a half, What’s the biggest improvement you’ve seen so far?

The way I think is completely different to a year and half ago. I feel like I have gained so much knowledge in such a short amount of time. The start up environment is very hands on and this has been really good for my personal development.

Want to see more of Juliet, here's a link to her LinkedIn profile


Influencer Marketing Done Right.


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