Spotlight of the week! - Josefine Östvik

Hi Josefine! What are you thinking about right now?

Hello there! Actually, I am thinking about the home-made banana pancakes I am currently eating - they turned out pretty damn good.

What do you believe in today that you didn’t believe in before you started at Tailify?

That the world is our oyster. Even though I’ve always been up for a challenge, or stepping out of my comfort zone, Tailify has really helped me believe that anything is possible. From an early stage, I was given the opportunity to quickly grow and broaden my horizons. It’s like the company itself has been my mentor. Anything I have wanted, it’s just been about grabbing it and testing my wings.

How did you end up in Tailify, and why client success?

Back in September 2017 I booked a one-way ticket to London. The only thing I had planned for myself was 3 nights at a hotel. During that past summer, I had had a few phone interviews with marketing agencies in London. One of them being Tailify. At the time, no one was able to commit to anything due to my placement in Sweden. I realised that in order to make this happen, I needed to move for real. So I did, and I got employed at Tailify in November 2017.

I joined the business when Tailify was around 20 people strong and started helping out with influencer management. Much has happened since then. Today, I claim that Client Success is the perfect gateway to multiple career paths. You learn about people management, the industry and you become commercially savvy. I love interacting with people and supporting them in the ways I can.

What is the biggest challenge you are facing right now and how do you deal with it?

Over the past few weeks I have met (virtually of course) with brands across different sectors. The perception of this situation is truly mixed, which might seem like a challenge. But right now, it's all about offering our clients the support they need. We are dealing with this through education, information and a shoulder to lean on. I believe that the ones that not only ride with this wave, but also break through it, will come out on the other side stronger than ever.

Name one thing your colleagues would never know about you?

It might shock some that I had a brief moment during my early teenage years, when I was obsessed with ‘kawaii’ clothing. I wore cupcake necklaces, colourful clothes and I remember having a bag with manga figures illustrated on it. I still think it’s cool on the people it suits, but a big contrast to my black-and-white style today.

How would you describe the Tailify team?

There is always some good banter going on. Apart from that, the team is bubbly, curious, ambitious and knows how to party.

If you were an influencer - what type of influencer would you be and why?

Without sounding cringe, I would like to make a difference. That would include spreading awareness of important topics (e.g gender equality) and support young people on finding their personal direction in life. I know how easy it is to feel lost, so whatever I could do to spark some light would be ideal. I would probably operate mostly on YouTube 😄

What are you most proud of in your Tailify journey?

My personal growth. Trust me, these past 2 ½ years have probably been the most important ones in my life thus far. I am more confident and knowledgeable. I have challenged myself and I have grown with and within the business.

How do you keep yourself and your team motivated working from home?

It’s important to take breaks and just talk nonsense sometimes. Apart from that, I value continuous check-ins on how my team members are feeling and give them praise for great performance. We just started with ‘theme-weeks’ in the CS team including challenges, quizzes and even our own team Instagram account 🙈 Kudos to Amanda and Johnny in the team for steering that boat!

What is one thing that surprised you working with Influencer Marketing?

The timelines for sure. I have so much respect for everyone working within this industry and project management. I remember attending a large top-model event in Stockholm a few years ago, and I didn’t even consider how much time they’d probably spent arranging that. It is a lot of hard and focused work going on behind the scenes.

What is one thing other brands working with clients should think of right now?

Answering this one with a quote by Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” This is more important than ever. Don’t go silent. Your audience will remember how you made them feel during this time.

Last question, you have been with Tailify for over two years! What’s the biggest improvement you’ve seen so far?

Gosh - that’s right! Time flies when you are having fun 😉 To narrow it down, I would say the biggest improvement lies in Tailify’s wider positioning within the industry. The clarity on why we are different. We work with a cold-head and a warm-heart, and that reflects everything we do. We have doubled in size since I joined, so it truly has been and is a fantastic journey we are on.

Want to see more of Josefine, here's a link to her LinkedIn profile


Influencer Marketing Done Right.


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