Spotlight of the week! - Antonia Da Costa

Hello Toni, what are you thinking right now?

Debating whether I should do my hair this morning or let it run wild - camera on or off type day, I wonder?

How did you end up at Tailify and why Client success?

Tailify reached out to me during a job search last year, it was love at the first interview. I’ve always sought out for a company where I could truly be myself, and Tailify presented itself as more than that. I could sense that at Tailify being your true-self was actually embraced rather than just accepted.

At 18 I had dropped out of college to pursue marketing, and through my interning journey I, quite naturally, fell into client services. I think there’s a lot of room for me to grow as a person in client success; it’s a role that allows me to fine-tune my attention to detail and orderliness while simultaneously forcing me to develop in communication, confidence and teamwork.

What do you believe in today that you didn’t believe in before you started at Tailify?

I believe in myself a lot more. Tailify is made up of so many incredible individuals, they don’t fall short of being inspiring. And as if that wasn’t enough, they don’t let you forget that you are one of those incredible people.

What is your superpower?

Quick learning. I may not be able to master everything I start learning straight away but I’m pretty good at quickly understanding the fundamentals of new skills, topics etc. It helped me a lot when I dropped out of college and took my education into my own hands.

What does the word “Influence” mean to you?

To me, ‘influence’ is on equivalent terms with words such as love, hate, fear and value. They’re fundamental elements of humanity. Over the many years of our morphing into the society we are today, we have provided these fundamental elements with ways of transforming and manifesting: love, something so abstract, has never been so easily represented by symbols; hate has materialised into weapons and mass conflict; fear into stress and anxiety; value into shiny coins and numbers; and influence has transcended the archaic monkey see, monkey do process into widespread networks both digital and physical where we can see and connect with a lot more monkeys than ever expected. The way I see it, influence isn’t something new - despite being dressed up in advanced technology - and so influencer marketing works so well because we’re tapping into something pretty innate.

Who has been the most influential person in your life and why?

My 3 older brothers share a first place as the most influential people in my life. I can point so many of my own personality traits right back to them. In my toddler eyes, they were these fun and rebellious, semi-giants who were out there just being awesome. They’ve been at the peak of my aspirations for most of my life - even despite the 10+ years age difference I’ve always tried to play catch-up with them. When I consider why, I can see that beyond my perception of them being uber cool and ahead of me, they were, and continue to be, the most trusted people in my world. As a result, I care deeply for their opinions and I invest in their interests and mimic their behaviours to form a sense of unity - or community. Much like the phenomena of digital trends; those three were my Kylie Jenners and my derivative attitudes in life are equivalent to me overlining my lipstick every day.

What is your motto in life?

C'est la vie; It is what it is; que sera, sera; it really do be like that sometimes - and any other iteration of basically saying accept what is and what has been and just keep going because you can’t change the past, man.

Where do you go/what do you do when you need to find new inspiration?

I always look to inspire myself by informing myself, and as an attendee of the schools of YouTube and Google, the internet remains one of my biggest sources for new information, which will very often transform into inspiration. That being said, I actually really struggle to fall into super long YouTube/Google searching sinkholes and spend hours and hours consuming - I love the digital world but I’m a fiend for that real-life stuff. You can often find me on a walk, skate, bench or patch of grass just taking it all in. It’s a fine balance of these quiet moments and moments of information-overload that seem to work wonders in sparking ideas and bright thoughts.

Last question, If you were an influencer - what type of influencer would you be and why?

I want everyone to wake up to their true potential. If I were an influencer, I would work to find a way to educate my audience in a fun way that powers them up and pushes them to do more as individuals. I’ve suffered a lot with my mental health in the past and battled with chronic self-doubt. As an influencer, I would want to somehow become a catalyst for positive action in people’s minds, make people realise that they themselves are their only limits :)

Want to see more of Toni, here's a link to her LinkedIn profile.


Influencer Marketing Done Right.


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