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Spotlight of the week! - Alice Pavin

Hi Alice! What are you thinking about right now?

Why my fingers get wrinkly when I take a bath. And hummus.


What do you believe in today that you didn’t believe in before you started Tailify?

I believe that everything is about perception, it is about how the story is told. If you’re a good storyteller, you will get your way. One thing I’ve learned at Tailify, is that all convincing stories start with the why.


What is your motto?

It’s the lens through which my brain views the world that shapes your reality.


Name one thing your colleagues would never know about you?

During my childhood, I invoiced my dad every Friday for “sewing his torn clothes” and “emptying the dishwasher”. We’re talking about £1 invoices. But hey, many a little makes a mickle. ;)


How would you describe your team?

Innovative, caring and dynamic.


If you were an influencer - what type of influencer would you be and why?

I would inspire people to learn more about the power food has on your mind and body. Did you know that a perfectly nutritious meal will raise your performance with 20%? Or that your 70% of your immune system lives in your gut? The science behind the gut-brain-axis is astonishing.


We’re a data and psychology company at the core. Studying Psychology at UCL, what have you

learned that helps you understand influencer marketing better?

Countless of mind-blowing facts. The norm of reciprocity is a good one. It’s the concept of wanting to give back to someone that has given something to you (Sheldon explains it perfectly). So find an influencer that are passionate about helping their community. And help them give back even more. In the end, your audience will have a strong feeling of wanting to give back to your brand.


What’s your biggest tip to stay motivated?

Change the way you look at failure. It is a crucial and unavoidable (and quicker!) way to success.


What’s your top tip for what brands should be doing right now?

The worse things seem, the better are the opportunities for success. During a recession like this, don’t go quiet.


Last question, you’ve worked at Tailify for almost three years, what is the single biggest

improvement you’ve seen?

I’ve learned that you get what you reward for. As Charlie Munger said “If you want ants to come, you put sugar on the floor.”


Want to see more of Alice? Here's a link to her LinkedIn profile

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