What is your audience interested in this January?
Being heard and seen
From avatars to 3D bitmojis, ‘self-expression’ is everywhere on social media and in the metaverse. With instant customisation at users’ fingertips, changing your online identity is as easy as changing your clothes, and this mirrors a wider trend of self-perception, social media is a place people present the way they want to be seen. The 💡self-reference effect 💡 shows that the most memorable thing to people is themselves. Putting people at the centre of your marketing by showing them how your product feeds into their self-perception is a great way to capture their attention.
To spend what they’ve saved
When you think of social media marketing, you likely imagine Gen Z’s sat behind a screen, ready to buy what you’re selling. But during hard financial, post-Christmas times, it may be time to turn your attention to the silver-haired professionals of the world. With 52% of 55-64 year olds saying they are financially secure, this demographic is showing no sign of slowing down. In fact 42% found new products on social media in the last three months! But how can we tap into this market? In uncertain times, we look back and think about the ‘good old days’. This is a great opportunity to use nostalgia messaging, reflecting on the past rather than focusing on the future. Use influencers to unlock memories and build an emotional connection between your brand and the consumer.
Hedonism as an escape
Looking to the past for inspiration is popular with all audiences but younger generations are also loving living in the moment! Help your customers have fun by stimulating excitement. Showing them content they would have never expected from you taps into 💡object incongruence 💡. The perfect way to keep audiences engaged.Want to use behavioural science to help you create smashing content? Our in-house psychology expert is on hand to help with your next campaign or workshops for your team.
To infinity and beyond… Spotify launches itself into the metaverse.
We’ve all seen a Spotify Wrapped on our Instagram Story feeds, it’s become its own cultural moment generating thousands of UGC moments. Now, they’ve tapped into a new consumer base in the metaverse with Spotify Island: Wonder Wrapped on Roblox. Here, users can meet digital versions of their favourite artists and play for prizes. The blending of real people and digital realities is an exciting new experience for audiences and a fresh way to leverage influencers.
Spatial: want to try the metaverse yourself?
Spotify isn’t the only brand stepping into the metaverse and you can join them too! The platform Spatial enables brands and creators to design their own spaces and events in the metaverse, for entertainment, business, or educational purposes. Why not get ahead of the curve and host an influencer event for your brand or have your favourite creator promote your product in the digital space.