If you followed the tips in our last insights then hopefully you've identified influencers that are a good fit for your brand, now how to get them interested in working with your brand... Well, in the words of Dale Carnegie, “to be interesting, be interested". Most people want nothing more than to talk about themselves, and influencers are no different. In fact, talking about ourselves activates the same parts of the brain as money, sex, and chocolate. In other words, it’s rewarding and feels good.

In one study, participants chose to forgo a financial reward for the pleasure of talking about their tastes and hobbies. Yes, instead of receiving payment for talking about others, people chose to discuss themselves for free! Want to know how to entice even the most elite of influencers to work with your brand? It’s simple, if you want to be liked, ask questions.

Check out the tips below!

No one likes to feel like just a number, make sure to personalise your outreach for each influencer.

Need some talking points? Brush up on the topics your brand and an influencer are both passionate about.

Ask them how they’re doing, what they’ve been up to, and how you can create campaign magic together.