January strategy insights
What do we need to keep an eye out for?
Platforms are merging with each other, moving between devices, and switching up their algorithms. With all this chopping and changing how can you stay ahead and best partner with influencers to capitalise on all the latest developments? Let’s take a look at the newest updates and how we can smash our marketing strategies with them.
Now you see me… on Twitter. The platform is expanding its content recommendation.
Twitter has always been a space for staying connected, getting news in real time, and of course, top tier memes. Twitter aspires to give posts a wider reach by suggesting more relevant content to users. It’s no longer just about who you follow anymore, if Twitter thinks you’ll like a piece of content, they’ll suggest it on your feed.
Tailify can help you partner with influencers who thrive on Twitter and post entertaining, culturally relevant content that relates to your brand. Content which gets people talking is exactly what will be recommended to new audiences.
Sharing is caring! Messages can now be sent across Instagram and Facebook.
From your Instagram feed directly to Facebook DMs, you can now slide in across Meta platforms as they become more and more integrated. Users sharing content with friends and family across platforms is the perfect opportunity to reach wider audiences and new demographics.
Native content is what people want to see and share; and who knows audiences better than an influencer? Tailify can help you tap into trends and create shareable content with creators who match your unique brand values.
From your iPhone to the Big Screen… YouTube Shorts, optimised for TV.
Shortened attention spans have prompted YouTube to bring digestible content to our TVs. A space that was once held for movies and 40-minute episodes is now somewhere we’ll be able to watch short-form skits and scroll through our favourite trends.
What does this mean for creators and brands? They can focus on content which is a better fit for an immersive experience where audiences get cosy on the couch before they start their Shorts scrolling session. Whether on TV or phone, short-form content is thriving. Scrappy, unpolished Shorts are what work, in fact, they drive 40% more interaction in comparison to traditional videos.
Unsure how to leverage Shorts? Chat to our team for tips and tricks to make the most out of this up and coming format.