Campaign and Tailify discuss influencer marketing, powered by science.
Assessing influencer marketing: It’s all about connection
Campaign spoke with Alan Gray, Tailify's Senior Research Psychologist, who revealed some of the benefits of adopting a psychological approach to assessing influencer marketing.
Drawing on a report that Tailify has produced that includes 41 practical tips for content creation, Gray discussed some of the ways that brands could make their campaigns more effective.
“When you are on Instagram some posts stand out more than others which you scroll right past. Why is that?”
Read the full article here.